Absolute Decking Privacy Policy
This privacy policy sets out how Senate Composite Ltd T/A Absolute Decking (“we”, “us”, or “our”) uses and protects any information that you give us when you use this website.
Senate Composite Ltd T/A Absolute Decking is committed to ensuring that your privacy is protected and that we comply with our obligations under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. Should we ask you to provide certain information by which you can be identified when using this website, you can be assured that it will only be used in accordance with this privacy statement.
We may change this policy from time to time by updating this page. You should periodically check this page to ensure that you are aware and happy with any changes.
This policy is effective from 1st February 2025.
What Information We Collect
Category | Details Collected | Purpose |
|---|---|---|
Identity Data | Name, title. | Customer identification and communication. |
Contact Data | Email address, telephone number, billing address, delivery address. | Order processing, delivery, and service updates. |
Demographic Data | Postcode, preferences, and interests. | Customizing the website and improving offers. |
Transaction Data | Details about payments to and from you, and other details of products and services you have purchased from us (e.g., product details, order history). | Managing orders, returns, and warranties. |
Financial Data | Payment card details are not stored by us. Instead, we collect a secure, encrypted token from our payment processor to complete your transaction. We may collect bank account details only for processing refunds. | Secure payment processing and refunds. |
Technical Data | IP address, browser type and version, time zone setting, operating system. | Website security, analytics, and fraud prevention. |
Marketing Data | Your preferences in receiving marketing from us and our third parties. | Sending relevant promotional information. |
Communications | Other information relevant to customer surveys and/or offers. | Market research and service improvement. |
What We Do With the Information We Gather
We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:
Order Fulfilment: To process your order, manage payment, and deliver the goods you have purchased.
Internal Record Keeping: Maintaining a record of sales, communications, and customer service requests.
Product and Service Improvement: We may use the information to improve our products and services based on customer demand and feedback.
Promotional Communications: We may periodically send promotional emails about new products, special offers, or other information which we think you may find interesting, using the email address which you have provided.
Customer Service: To respond to your inquiries, complaints, or warranty claims.
Website Customisation: We may use the information to customise the website according to your interests.
Market Research: From time to time, we may use your information to contact you for market research purposes
Legal Basis for Processing (UK GDPR)
We rely on the following legal bases to process your personal data:
Contractual Necessity: The processing is necessary for the performance of a contract to which you are a party (e.g., fulfilling your product order).
Legitimate Interests: The processing is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests (e.g., fraud prevention, running our business, direct marketing to existing customers).
Consent: Where we rely on your explicit consent for specific processing activities, such as sending certain non-essential marketing communications.
Disclosure of Your Information (Sharing with Third Parties
We will not sell, distribute, or lease your personal information to third parties unless we have your permission or are required by law to do so. However, for e-commerce to function, we must share data with specific service providers:
Payment Processors: We share transaction data with third-party payment providers (e.g., banks, card services) who securely process the payment using their encrypted systems. We do not store your full credit card details.
Delivery and Logistics Partners: We share your Name, Delivery Address, and Contact Data (phone/email) with couriers and shipping companies to ensure your order can be delivered to you.
IT and System Administration: We use third-party providers for hosting our website and managing our e-commerce platform.
We only allow our service providers to process your personal data for specified purposes and in accordance with our instructions.
Security
We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic, and managerial procedures to safeguard and secure the information we collect online. This includes using Secure Socket Layer (SSL) technology to encrypt your personal information, including payment data, during transmission.
How We Use Cookies
A cookie is a small piece of data sent from a website and stored in a user’s web browser. When the user browses the same website in the future, the data stored in the cookie can be retrieved by the website to notify the website of the user’s previous activity. Cookies are not viruses, spyware, or Trojans.
This website uses several types of cookies, including:
Strictly Necessary Cookies: Essential for the operation of our e-commerce site (e.g., maintaining your shopping cart contents and allowing you to check out).
Performance/Analytics Cookies: Used to monitor how visitors use our website (e.g., Google Analytics). This helps us to improve the customer flow and provide additional resources for popular pages. This analytics information is typically anonymous.
Functionality Cookies: Used to remember choices you make (such as language preference or region) and provide enhanced, more personal features.
You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. However, this may prevent you from taking full advantage of the website, particularly the shopping cart functionality.
If you have any further queries on the use of cookies, please email: info@absolutedecking.com
Controlling Your Personal Information and Your Rights
You have rights under the UK GDPR in relation to your personal data. We will not sell, distribute, or lease your personal information to third parties unless we have your explicit permission or are required by law to do so.
Under current data protection laws, your rights include:
The right to be informed: The right to be informed about how your personal data is being used (which this policy aims to do).
The right of access: You have the right to request a copy of the personal information we hold about you (often called a Data Subject Access Request). No fee will be payable.
The right to rectification: The right to have inaccurate personal data rectified, or completed if it is incomplete.
The right to erasure (“the right to be forgotten”): The right to request the deletion or removal of personal data where there is no compelling reason for its continued processing.
The right to restrict processing: The right to ‘block’ or suppress processing of personal data.
The right to object: The right to object to processing based on legitimate interests or direct marketing.
You may request details of personal information which we hold about you. If you would like a copy of the information held on you, or wish to exercise any of your rights, please write to or email us at:
Absolute Decking 4 Senate Place, Stevenage, Herts. SG1 4QS, UK Email: privacy@absolutedekcing.com
If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible. We will promptly correct any information found to be incorrect.
You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues.